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4.25亿美金保护费 2017-02-13 Weekly Newsletter

  • Authorjackzhong
  • Date 12 February 2017
  • CategoryPM

Edition #38 weekly newsletter


Inspiring Quotes

“主动积极往往只是被动反应的一种伪装掩饰。”

我们到底是系统思考后,主动对自己提出的问题进行反应从而掌握自己的生活;还是只在拼命招架外部施加的推动力,以看似主动积极的方式来掩盖我们的被动反应?你以为你掌握了自己的行动,实则那只是幻觉。

Weekly Articles

How to build the next Trello and sell it for $425 million or more

可能你没有听说过Atlassion,但你应该对Atlassion公司下的项目管理产品Jira略有耳闻。今年1月,Atlassian花了4.25亿美金把Trello给收购了——又一个“Disruptive innovation”成功上位的案例。

Jira的功能经过十几年的迭代已经变得极为复杂,大部分的用户宁愿以放弃一些功能为代价换取更优惠的价格。而相比之下,Trello提供了更便捷,更易用,更便宜的项目管理solution——可能一开始他不够好,但他也在慢慢变好。

​ 图片来源:Spartez.com

如上图所示,当Trello的功能迭代到用户的需求上方时,Trello便宜的价格就足以将Jira一举击溃。

为什么Jira不做一个和Trello一模一样的软件呢?

  1. Fast-move advantage: 率先进入市场的公司有着无与伦比的优势——Trello自2011年成立,时间优势明显。
  2. Atlassian是一家上市公司,每年的revenue growth都是有目标的,要对公司的股东负责。这样一款“看起来小众”的产品,支撑不了足够的growth。

这种情况下Atlassian是很被动的:未来打不过,现在逃不掉。怎么办?买啊! 所以这4.25亿美金就是这么花出去的。当然买下来之后,Atlassian也绝不应该把trello并入Jira,因为两款产品截然不同的文化,价值观和人员背景会让目前还是巨兽的Jira轻易杀死Trello。这4.25亿美金,就是Atlassian交给trello的保护费嘛…

同样的道理,quip正在慢慢杀死 Google doc和Google sheet,就像Google当年disrupt微软的office一样。

As we’ve learned, products based on disruptive technologies are typically cheaper, simpler, smaller, and more convenient. That’s the opposite of what Atlassian does. Atlassian’s set of values has no room for Trello’s disruptive innovation.

Trello has created a new emerging market. There are no $800 million emerging markets. When emerging markets are small, they are least attractive to large companies.

Create something new, but simpler and cheaper. Make something the mainstream market doesn’t want now, but will want later. The weaknesses of today will become the strengths of tomorrow.

Slow, Smooth, Fast, Effective

快即是慢,慢即是快。在想清楚之前就急忙动手去做,往往是事倍功半的。文中强调的是想清楚了去做,想清楚真正的目标是什么。而做的时候很快,保证做的事情都是朝着那个目标去的, stay focused and accurate. 有时候Accuracy才是真正的快。

It’s inspired a mantra that I apply to product design: Slow → Smooth → Fast → Effective

Moving fast is a byproduct of accuracy. Missing your target creates unnecessary waste, forcing you to recalibrate, reload, and resight. Only after you’ve hit your target can you move on to the next one. Accuracy is fast.

Why your homescreen will change

作者换了种说法提到了“互联网下半场”的概念。一开始,阐述了自己一种偏极端的使用iPhone的方法:

所有的App都放在一个文件夹里,想要打开App时只用“搜索”和“Siri suggestion”。 他承认当前的算法和技术瓶颈使这种使用方法并非最高效。但理论上来说,iPhone在未来某一天是完全可以精准猜出你当前想要的App的——也就是说,未来人人的手机首屏都有可能变成这个极端样子。

作者话锋一转:好未来是肯定在mobile上的,而能抓住未来下一波机会的,一定是因为“创造了一套在手机上全新的行为模式”

往回看,以前人类的脑海里是没有“分享所见所得”这个行为模式的,直到一大波App的出现让“分享”变得如此简单且高效,因此创造了”分享“这种行为模式。而其实这种模式是从pc时代继承下来的,并没有本质的改变(因为pc上也做得到)。手机集合了那么多传感器,相机,麦克风等特性,但如今让我们大量的App本质上还是pc时代的遗留物?

这也是下一个mobile时代的机会所在。新的交互方式以及新的技术,或许可以重新定义我们使用手机的方法。或许未来我们都不需要App了?

But there’s no reason to believe that has to be the endstate. Improving the app suggestion algorithm to use additional contexts to figure out what I want to accomplish, and thus what app I likely want to use, could be the starting point to shifting how we use mobile devices, away from finding apps to accomplishing tasks.

Apple and Google have the strategic and business incentive to rewire how their mobile operating systems work to profit from the next wave of innovation in mobile

Perhaps the issue lies in how we use mobile. How many new apps have you downloaded in the past month? Probably zero, if you’re like 65% of people.

We’re past the point where introducing a new app that does an existing thing better is a way to win; no, if you want to win on mobile today you need to create a new behavior.

the risk is that someone leverages these new technologies to see, understand, and create from the world around us that creates a new behavior that they aren’t fundamentally able to do

Why this BCG Digital Ventures leader is product-managing himself

人人都是“自己的”产品经理。这个bcg digital venture team的头儿打算在新的一年维护一个“个人KPI dashboard“。整个dashboard被分成“个人”,”工作”,”健康”三类。以下是其中一些KPI:

  1. 授权了多少个activities
  2. 强迫自己多问自己“为什么”
  3. 主动聆听
  4. 表达感激
  5. ….

至于为什么对待自己也要像对待工作一样如此严格?既然pm的工作就是发现需求、设定目标、衡量效果、管理产品——何不同样使用到自己的目标管理中去?

My New Year’s resolution is to maintain a personal KPI dashboard, in the hopes that it might even sharpen my professional acuity as a PM.

But so much of what makes us successful as product managers is our process: to identify needs, set goals, measure, and manage. Why not, then, apply that same modality to our own personal growth and development?

And by reinforcing that process-driven orientation in our personal lives, we may even improve that same orientation in us professionally.

Weekly Product

Workflow – DOUBAN Movie -> Day One Log

之前介绍过workflow,今天来分享一个自己写的一键抓取豆瓣电影记录到Dayone的workflow,链接戳 -> https://workflow.is/workflows/edd42058e3bf45a482ab0e3a7b513c40

使用场景:看完任何电影

适用人群:想要记录生活中发生一切的人

所需App: Dayone & Workflow

操作步骤:在safari中打开想要记录的豆瓣电影详情页;点击菜单后选择“Run Workflow”;选择刚刚导入的workflow;系统会自动提示你输入评分和你的电影评价;之后你的dayone里就会自动添加一篇含有海报、评分、简介、演员的电影记录。等记录的电影多了,这个笔记本就是你专属的电影收藏夹啦。

原理:workflow利用了豆瓣提供的API抓到了电影的所有信息,然后排版后利用Dayone的API自动新建一篇日志。同理你也可以抓取图片和电视剧,只要提供API的网站,你都可以利用workflow抓取他的内容。配合IFTTT,你就可以在手机上部署各式各样的自动化工作流及生活流。

为什么不直接用豆瓣?:存在他人服务器上的东西总令人不安。比如豆瓣有一天不维护了,这些存在的记忆也就丢失了。选择Dayone的原因在于它提供PDF导出服务,方便备份使人安心。同时Dayone也在尝试做电子书影印日记的服务。Dayone提供了众多API,也支持IFTTT,mac的command以及workflow等第三方服务,各平台的客户端也很全,使用起来顺手。

Weekly Music

Crying

The poodles – Metal will Stand Tall

Another day, I lose direction

Memories of yesterday, their call

Keeps me feeling small

I used to feel the sweet conviction

Now I walk to crucifiction

Please wont you catch me when I fall

But I can’t take this screaming anymore

Still there’s nothing like your kisess

I recall

You know I’m trying, denying

That you don’t love me anymore

You’ve closen all your doors

Inside I’m crying, I’m fighting

To find a way back to your heart

But I break before I start

I can’t live up, to expectations

Now you leave your resignation

I, will miss you when you’re gone


> Thank you for stopping by

> Today is2016/02/13

> I’mTianjie Zhong | Jack

> #Live a life you will remember

> My life: jackztj.com

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