weeklynewsletter%e5%b0%81%e9%9d%a2-2016-9-30

Weekly Digest 2016-09-30

  • Authorjackzhong
  • Date 13 October 2016
  • CategoryPM

Edition #19 weekly newsletter

各位国庆节快乐!离2017年已经不足100天了,还记得2016年初列出的年度愿望清单吗 :)

WEEKLY ARTICLES

Reverse Network Effects: Why Today’s Social Networks Can Fail As They Grow Larger

社区的用户粘性由三个角度构成:用户关系、社区内容、社区的大V影响力。这也是多数社区为了提高用户粘性不断对这三点进行优化:使用户关系变多,引入更多新用户;使社区内容变多;大V有更多曝光,获得的关注也更多。然而当这三点被继续放大时,会出现相反的作用。对用户关系来说:新加入的用户会降低互动质量,增加社区噪声;内容变多后,会无法达到个性化,内容噪声变多;大V过大之后,更晚加入的用户更难获得曝光。

对此各大社区也在做努力应对”用户扩张“之后带来的负面影响。Linkedin即使如此看重用户关系,但还是会限制陌生用户间的直接私信,以避免无用信息的骚扰。而Facebook、YouTube有很强的newsfeed推荐算法来解决内容扩张带来的噪声问题。而完善的评价机制(如Quaro)也能提供很强的内容筛选能力,将好的内容呈现出来。针对大V曝光更多的问题,需要建立机制来保证新用户和老用户获得平等的曝光。

To explore the future of online networks, it’s important to note how network effects correlate with value and the factors that make these network effects work in reverse.

There is a strong correlation between scale and value in businesses with network effects.Greater scale leads to greater value for users, which in turn attracts other users and further increases scale. This rich-becomes-richer dynamic allows networks to scale rapidly once network effects set in.

Reverse network effects often cause a large and thriving network to implode. As a network scales, it’s ability to maintain a high signal-to-noise ratio is the leading indicator of its usefulness.

Learning in Product

如何不断精进打磨自己作为PM的技能?

  1. 设定一个起点,看看现在自己在什么状况
  2. 决定下一步学习的方向
  3. 哪种学习方式最适合自己?
  4. 不断重复

理想中的PM是站在tech/design/business中心的。评估自己在这三方面的得分,再对比他人是怎么看待你这三部分技能的看法,有没有哪部分被低估了?哪部分被高估了?再加上对自己soft skills的衡量,基本可以获得一个较为准确的起点。之后作者提供了一套学习框架和自我诘问的模版。

There are a ton of so-called hard skills that go into Product — using SQL, running a great user interview, figuring out pricing. Yet, more so than in other disciplines there are interpersonal things to keep in mind.

  • Is your team motivated?
  • Are you good at keeping the team motivated?
  • How much do people “like” you — management, peers, subordinates?
  • Can you manage up/down/out?
  • How strong are your written communication skills?

Sometimes there isn’t a big issue at work! Sometimes it feels like the team is going smoothly.That’s a great time to try to intentionally learn something. If you want to it to help the company, it’s also a great time to break out the Wayne Gretzky sentiment — “Skate to where the puck is going, not to where it is.”

Sometimes you aren’t in a job, or aren’t particularly interested in learning something to make that job better. It’s good to have ways to decide what to learn that aren’t just related to your job.I think the most fun way to learn (and probably the one I do most) is based on what I’m curious about.

“Should I get an MBA?” isn’t a question.It’s an answer to “How can I learn to make products that people love, AND generate sustainable enterprise value?”

The Passion Fallacy (or, Why You Need More Than “Passion” to be Successful)

在研究200个startup之后,Bill Gross提出“时机”是创业中最重要的因素——passion只是个敲门砖而已。共享经济出现在美国经济衰退时期——人们手头更少的钱驱使他们把自己的房屋/汽车共享给他人,赚取收入;Youtube出现在宽带网络渗透进50%的人们生活中,并且该比例持续增长的时机。

这样想来,很多处在错误时机或错误市场的startup是很可悲的。纵然有再好的team,再多的投资,再强的背景,时机不对的市场不会买单。每一个时代总有每个时代的英雄,时代更迭却又瞬息万变。市场的浪潮拍打着一批又一批的牺牲者,又将一个又一个幸运儿送上巅峰。当机会大门打开一点点,总有嗅觉灵敏的人凑上去,撬开一丝缝隙——然后被更强的人战胜,或者自己经历蜕变成为那个胜者。而那些不那么却又前赴后继的创业者,误以为前方的机会打开了一丝大门,满怀一腔热血,去嗅探每一个时机,最后才发现是一堵高墙,撞的头破又血流。而市场从不眷顾努力的人——努力的人已足够多;市场眷顾的是幸运的人——生对时代,找对方向,手握资源,一击即中。而残酷的真相是,也许有那么一个时代,你穷尽一生也永远无法成为站在巅峰的人。

那么多的技巧、那么多的书籍、那么多的成功与励志,无非是麻痹一个又一个,撞墙人啊..

说了那么多,可人生还是:开心就好。

To succeed, you have to reorient the way you approach starting a business.Step #1 is to stop chasing money. You have to stop thinking – “How do I make a million bucks?”” and start thinking – “How can I generate value for one million customers?”

Naturally, it helps to see opportunity in an area you’re already passionate about. This doesn’t mean you can’t be successful in an area you’re not passionate about, it just makes it more difficult to wake up in the morning.

This will serve you better as you plan because if you can truly generate value for people, the money will follow naturally (and you can leave a much bigger footprint in the world.)

Time > Money

时间是真正的稀缺资源。如果说问人借钱不太常见的话,问人借时间就太平常了。开会就是典型的“时间成本”很高的一种形式,因此负责会议的人必须心怀责任感——明确开会目标,定义开会流程,决定开会的后续行动。

Creating a meeting should come with a very high burden of responsibility on the meeting owner, no matter how lightweight your organization tries to be. Meetings are so costly in terms of time that if it isn’t worth investing a high level of energy in maintaining their quality then maybe it isn’t worth having the meeting at all.

Meetings should have a clear purpose and be of a size befitting that purpose, whether it be to make decisions (<10 people), to have discussions (<25 people), or to disseminate information.

People say “time is money,” but they are wrong; time is much more valuable. We are each free to spend our own time however we please but we should take very seriously the responsibility we bear for the time we ask of those around us.

WEEKLY APP

Trello

Trello可以让你新建board, 在board中新建list, 在list中新建item。使用方式和worktile如出一辙 :) item可以随意拖动,为每条item打上自定义的tag,为task设定due date, 插入图片,插入文件等等。

Trello是我现在的主力 to-do list 工具,本质和产品周期管理一样:) 新建了 “To-do” list, “Doing” list, “Done” list, “Long-term”list这几个列表。所有想到需要去做的大大小小的任务会丢进第一个list,每天晚上用apple calendar从to-do list里挑第二天要做的事,排第二天的schedule。进排期的任务拖拽到”Doing” list。做完的任务拖拽到”Done” list. 如果是长期类任务,例如学习一个新的技能,读书等,会丢到“long-term” list,如果第二天的schedule不满,就会从那里面找事做。

自从用calendar排任务后生活变高效了,也算一种记录:)

Trello官方还有许多种模版推荐。Board-List-Item这种最直观的模式反而可以玩出许多花样。菜谱、旅行攻略、日记都可以用Trello完成。工具不在好坏,用的方法最重要,不是吗?

WEEKLY MUSIC

很难

张震岳在屌屌的唱腔与认真的唱法反差下,折射出无限的魅力。这张<OK>专辑绝对值得一听。他的歌词简单又不烂俗,不像陈奕迅的歌词那样阳春白雪,却实实在在写进心里。《很难》写的是孤独却又渴望自由的内心,可以感受到吗?

又一天的一个晴天

阳光印在这张旧沙发

这张旧沙发躺下来 闭上眼

闭上眼

恍然不知寂寞 枕着蔓延

昨天的激情 今天的空虚

今天的空虚还有一张惨白的脸 慢慢改变

慢慢改变

一杯水 和一支香烟混合安静 孤独的气味

孤独的气味是纯情 是谎言

是谎言星期天的早晨 别太绝对

别太绝对疯狂的世界 陌生的鞋

陌生的鞋锁在门之外

有时候

想把自己关起来

还是学着把心门拉开

人与人之间的关系 变得不理不睬

变得不理不睬习惯 无关紧要的冷淡

无关紧要的冷淡

有时候

莫名其妙 哭起来

难道这就是自愿自挨

谁不希望像飞鸟一样

自由自在谁不希望啊

谁不希望 只是很难


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> Today is2016/9/30

> I’mTianjie Zhong | Jack

> #Live a life you will remember

 

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