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Weekly Digest 2016-11-11

  • Authorjackzhong
  • Date 8 November 2016
  • CategoryPM

Edition #25 weekly newsletter


WEEKLY ARTICLES

The Secret Algorithm Behind Learning

如果有人说他懂“xxx”却说不出到底什么是“xxx”,那表示他其实根本没有理解。因此,诺贝尔物理学奖得主Richard Feynman提出的学习方法帮助你在学习时理解的更透彻。分为三步: 1. 试着将你“理解的”概念教给一个八岁的孩子 2. 回顾材料 3. 精简自己的表达

在教小孩的时候,你必须用最简单的语言来阐释不同概念间的逻辑关系。你会不可避免的遇到障碍,发现自己的理解不够——这就是第二步的“回顾”。带着理解中欠缺的部分回到最初的材料——这时才是你真正学习的开始。第三步就是组织语言,将整套解释输出为语言表达。

对于第一步,举例来说,如何告诉一个八岁的孩子什么是”互联网产品经理?“(也可以用来应对七大姑八大姨对你职业的好奇)。又比如,有时如果对产品有些自认为满意的见解,不妨和朋友讨论一下。在说出口的同时自己就会发现一些思考中的逻辑漏洞。配合朋友跳脱开来视角给予的反馈,是很好的学习方式。

其实写文字就是在纸上思考的过程。当我读完每一篇文章,准备动笔写评注时,一开始往往会发现无从下笔。这就是我”以为自己读懂了文章“,却不知道怎么将其核心内容传达出去。之后我必须反过去回看文章,再用适当的语言表达出来的同时。这个过程中,我获得了更深的理解,甚至在写评注时会冒出新的灵感。

The famous Nobel winning physicist Richard Feynman understood the difference between “knowing something” and “knowing the name of something” and it’s one of the most important reasons for his success.

In step one, you will inevitably encounter gaps in your knowledge where you’re forgetting something important, are not able to explain it, or simply have trouble connecting an important concept. This is invaluable feedback because you’ve discovered the edge of your knowledge. Competence is knowing the limit of your abilities, and you’ve just identified one!

Instagram is finally going to make it easier to shop for the products you see in your feed

Instagram也开始尝试让用户购买Post中的商品了。用户并不是在Instagram中直接进行购买,而是在图片左下角有一个购物袋的图标。点击该图片就会跳出post中商品的信息和价格,再点击一次跳转Instagram内置浏览器获得更多商品信息。

这一shopping feature的20个内测对象都是一些品牌商。Instagram目前还不像appstore内购一样强制对购买的商品抽取分成。

Initially, at least, it seems that Instagram is trying to straddle the line between wringing more value out of its network for brands and retailers and overtly commercializing your feed. Still, re-directing a person to another site to complete a purchase — especially on a mobile phone where conversion rates are already low — is a surprising decision.

Up till now, brands big and small have relied on what were effectively hacks to sell products that appear in their Instagram photos. Some would place links to products in their Instagram bios and point followers to the information in the photo caption.

Innovation guru Clayton Christensen’s new theory is meant to protect you from disruption

产品的核心是能为用户提供什么价值。换句话说,用户是在“雇佣”一个产品为他们“完成某一工作”。当你想聊天的时候,自然打开了微信;当你想不知道附近有什么可吃的,自然打开了大众点评;而滴滴则帮用户完成了“叫车”的工作。

问题的关键在于,你的产品所提供的这个“解决方法”怎么在用户有“工作”需要完成时第一时间被想到?如果说小红书的价值在于“发现全世界的好东西”,怎样让用户在“想看看最近有什么好东西”时第一时间想到小红书?

另一方面,对品牌方来说,小红书的用户群是怎样的群体?假设用户标签是“愿意为自己的生活品质买单,且有一定消费能力的中产阶级”,什么品牌的目标人群契合我们的用户群?让他们来雇佣“小红书”完成他们的“营销工作”?同时这样的价值对用户和品牌方双方更是共赢的,也能促进用户与小红书间的“job to be done”关系。

Customers, he says, aren’t really interested in products or services themselves but in what they do. When people have a need, that’s a job to be done; products or services are simply “hired” to solve them.

A key element of unpredictability is the customer is very unpredictable but the job is very stable over time, and that brings predictability to innovation.

The vast majority of products organized around a job to be done were discovered by chance, by customers who realized they had a job to do, and realized there’s something they had to do the job—and they talked about it, and other people said, “Oh gosh, I have that same job to do and I didn’t realize I needed this product to do that job until I happened upon it.”

WEEKLY PRODUCT

RadioApp

当年购入iPhone的时候,一直怀念诺基亚手机上自带的“radio”功能。那个不需要Wi-Fi也可以听广播的塞班应用,是一个简简单单只把“收听广播”一件事做好的”应用”。

现在,RadioApp也做到了。这是一款简约的Radio App。没有花哨的广告,没有乱七八糟的“猜你喜欢”。就和传统的收音机一样,简简单单的左右滑动来选取想要收听的电台。除了简约的设计之外,也支持切换AM/FM,收藏电台,收听国际电台等功能。

WEEKLY MUSIC

No one but you

I’ve seen you stumble, I’ve seen you fall 我看到了你跌跌撞撞、步履蹒跚

I’ve seen you brought down 我看到了你曾经不断沦落

Feathers and all picked yourself up 历经磨难让你重新又找回自我

For the ones that you call your best friends 因念挚友之故和美好的初衷

I know you’ve been fighting what we can’t see 我知道你经历了我们不曾看到的奋斗历程

Sometimes it takes many faces to be 有时还要面临人生的许多抉择

It takes a time and a place to be free 这需要一段时间和自由的空间

But in the end 但最终

Who would be so cruel to someone like you? 谁会对你如此狠心

No one but you 除了你自己,那还有谁

Who would make the rules for the things that you do? 谁给你制定做事的规矩

No one but you 那就是你自己


> Thank you for stopping by.

> Today is2016/11/11

> I’mTianjie Zhong | Jack

> #Live a life you will remember

> My life: jackztj.com

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