11-18

Weekly Digest 2016-11-18

  • Authorjackzhong
  • Date 15 November 2016
  • CategoryPM

Edition #26 weekly newsletter


WEEKLY ARTICLES

Forget drones and spaceships: The Snapchat dogface filter is the future

Snapchat即将要上市了,公司也改名为了Snap.inc。这个最初靠“阅后即焚”起家,天生带有”擦边球色彩”的App,现在已经成长为硅谷炙手可热的科技品牌。Snapchat在自拍上”叠”了一层好玩的滤镜,类似于给你加一个兔子耳朵,或将你变成仙女。

每天snapchat给你10-15个滤镜的选择。其中有些经典滤镜是一直存在的,而有些是仅出现几天的,另一些则是赞助的。例如在美国大选期间,就出现了希拉里团队赞助的滤镜。这给了用户每天打开App查看新滤镜的理由,对用户留存而言是很棒的点子。

如今的相机只是一个“输入”的方式,而叠上滤镜后的输出才是你对自己情绪的表达。真正的“摄影”是什么呢,摄影难道不正是情绪的表达吗?从这个意义上出发,Snap.inc把自己的品牌定位于一家“相机”公司,也就不奇怪了。

Snap.inc 同时推出了新的智能摄影眼镜,可拍摄10s的短片并直接发送到手机上,到底是科技公司商业化的又一尝试还是定义新的摄影角度?拭目以待。

If people are talking in pictures, they need those pictures to be capable of expressing the whole range of human emotion. Lenses let us capture ourselves as we would like to be transmitted, rather than what the camera actually sees.

Being a camera company in this modern age means helping a picture-taker shape the reality that the camera perceives. We don’t just snap pure photos anymore.

Lenses are a reason to come back every day because the lenses are different every day. Just in driving daily active usage. It’s brilliant.

Instead, AR—as it is used by real people at scale—is about changing the way your face looks for selfies. And it’s not only about overlaying graphics, but actually editing the “base layer,”

Stop the spammy notifications!

手机上安装的每一个App都在想方设法的获取推送通知的权限——试图获得在每一个专心工作的时间可以引起你注意的权利。当每一个公司想方设法通过推送通知来获得DAU、User retention,用户不再是服务对象,而只是dashboard上冰冷的数字而已。

我关闭了几乎所有手机上的通知。拥有推送权限的App,几乎都满足“及时”、”相关”、”有用”的属性。其中包括:Days Matter、微信、Facetime、Slack、Venmo、Weather等。

微信的消息一定是及时的;天气信息对我一定是有用的;Days Matter提醒我不错过每个重要的日子;Venmo的推送帮助我第一时间知道转账是否成功。

这些App的推送从不拖泥带水,从没垃圾信息。如果Days Matter天天推送给我“你知道今天是历史上xxxx的重要日子吗?”,我想我也会毫不犹豫的关掉它的推送权限。

我一直在想象更好的推送方式。类似于新闻应用的推送,短短一个标题并不能吸引我的注意,也不能给我带来整篇新闻的完整价值。但如果结合Touch ID可以一键存到pocket或稍后再读,也许我会乐意打开新闻推送的权限。对于一些并不及时的推送,其实用户并不想牺牲当下连续的工作去特地打开App查看一条”很有可能无用“的信息。

用户值得一个更好的推送方式。

Internally, maybe we need to rename notifications to “interruptions.” If we do that, hopefully we’ll be more careful about the notifications we send. Would you interrupt me to tell me it’s about to rain? Yeah, that’s fine.

But over time, the rules changed. Companies became fixated on Daily Active Users. Adoption Rate. User Retention. At some point, humans just became numbers on a dashboard.

Notifications can be incredibly powerful. It’s one of the main ways you can communicate with your users. Those two or three lines of text might just be the most important text in your app.

How to encrypt your entire life in less than an hour

关于保护上网安全隐私的简单实用Tips。一路对照下来发现自己一个都没做到。。开启两步验证,加密自己的硬盘等都是很实际有效的方法,至于发信息也要通过加密的渠道、为了完全私密的上网环境而使用特定浏览器,则未免大惊小怪了。

Your inbox is the skeleton key to your life. If an attacker compromises it, they can not only read your emails, they can use it to reset your passwords for pretty much anything. This includes social media accounts and even bank accounts.

An attacker will usually get 10 tries before your phone will completely lock them out. So if your 4-digit password is one of these common ones, change it.

So don’t use the same password more than one place. Of course, remembering a ton of passwords is a hassle, so use a password manager.

5 Common Mental Errors That Sway You From Making Good Decisions

人们总认为自己做了英明神武的决定——是经过了理性的判断,深思熟虑,以及反复思考后得出的。然而有时候却往往坠入了一些大脑设下的陷阱。文章讨论了“幸存者偏差”、”损失厌恶“、”可用性启发”、”锚定效应”、”确认偏误”这几种心理陷阱。

幸存者偏差:人们往往通过观察成功者的策略去反推成功方法,却忽视了失败者也使用了相同的策略却失败了。

损失厌恶:人们往往厌恶损失的风险,却偏好获得。即使“获得”与“损失”的东西价值相同,“损失”时心理沮丧的程度却远远高于“获得“相同价值的事物。

可用性启发:人们往往将自身的实际经验投射到对事件的判断上,认为自己第一反应出来的经验一定重要且正确的。

锚定效应:人们在对某事物进行定量判断时,会将某些特定的数值作为起始值,从而因为起始值的不同导致定量预估偏差。

确认偏误:当我们认定某一个结论时,我们会想法设法搜寻支持这个结论的证据来支持自己的结论,而选择性忽略不利结论的证据。从而导致判断的偏差。

In recent decades, however, researchers have uncovered a wide range of mental errors that derail our thinking. Sometimes we make logical decisions, but there are many times when we make emotional, irrational, and confusing choices.

It is not natural for us to formulate a hypothesis and then test various ways to prove it false. Instead, it is far more likely that we will form one hypothesis, assume it is true, and only seek out and believe information that supports it. Most people don’t want new information, they want validating information.

The problem is that our brains are so good at performing these functions — they slip into these patterns so quickly and effortlessly — that we end up using them in situations where they don’t serve us. In cases like these, self-awareness is often one of our best options.

WEEKLY PRODUCT

PPT遥控器

手机遥控PPT换页的软件solution。设置极为简单:在电脑上打开App及所需操控的ppt,手机扫码即可在手机上操控PPT翻页了。

当然,在正式场合下,拿着手机操作ppt还是不怎么正式的..因此这款App还是作为没有演讲遥控器下的紧急解决办法更为合适。

WEEKLY MUSIC

沙滩

无法质疑陶喆的实力,即使他开发布会时还放PPT。

空無一人 這片沙灘 風吹過來 冷冷海岸 我輕輕抖落鞋裡的沙 看著我的腳印 OH 一個人 一步步 好寂寞

看海有些綠 天有些藍 那段愛情有些遺憾 像不知不覺游向海天 到最深的地方 才發現你 早已經 放棄我

我聽著海浪 溫柔的呼吸 我看著雲朵 飄來飄去 有什麼方法 讓自己真的忘記

ONLY BLUE ONLY BLUE 愛讓人好憂鬱 我的心 我的心 藍藍地

我真的想找一條船 能遠遠離開這片沙灘 每次又回到同樣海邊 還是會對你想念 想念你 有點BLUE 沒有人能像你 留給我的回憶 有點BLUE OOH


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> Today is2016/11/18

> I’mTianjie Zhong | Jack

> #Live a life you will remember

> My life: jackztj.com

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